Vanessa Bohns

One of the most enticing and entertaining books I’ve ever read on persuasion.”

— Adam Grant, author of Think Again

Bohns reveals an enormously empowering secret: In many situations, we don’t recognize the great influence we possess.”

— Robert Cialdini, author of Influence

Unlike other books on this subject”

Financial Times, top business titles of September

[W]ill reassure anyone who has ever walked away from an interaction feeling invisible that they had impact.”

— Reshma Saujani, founder of Girls Who Code
In stores now!

You Have More Influence Than You Think

How We Underestimate Our Power of Persuasion, and Why It Matters

An original investigation of our hidden potential to persuade, and how to wield it wisely.

If you’ve ever felt ineffective, invisible, or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have for how our words, actions, and even our mere presence affect other people.

In You Have More Influence Than You Think social psychologist Vanessa Bohns draws from her original research to illustrate why we fail to recognize the influence we have, and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power. 

Weaving together compelling stories with cutting-edge science, Bohns answers the questions we all want to know (but may be afraid to ask): How much did she take to heart what I said earlier? Do they know they can push back on my suggestions? Did he notice whether I was there today? Will they agree to help me if I ask? 

Whether attending a meeting, sharing a post online, or mustering the nerve to ask for a favor, we often assume our actions, input, and requests will be overlooked or rejected. Bohns and her work demonstrate that people see us, listen to us, and agree to do things for us much more than we realize — for better, and worse.

You Have More Influence Than You Think offers science-based strategies for observing the effect we have on others, reconsidering our fear of rejection, and even, sometimes, pulling back to use our influence less. It is a call to stop searching for ways to gain influence you don’t have and to start recognizing the influence you don’t realize you already have.


There is a hidden side of human nature that, when illuminated, makes so much sense you wonder how you didn’t appreciate it before. You will wonder, after reading this marvelous new book by Vanessa Bohns, how you overlooked the power you have to make another person’s day, or life, better, and you will know how to use that power wisely.”

Praise for You Have More Influence Than You Think

[J]ust as it is always helpful to take stock and be grateful for what we have in life, it is important to step back and be conscious of the influence we already wield. Vanessa Bohns’ new book, You Have More Influence Than You Think, is vital for that very reason.”

— Porchlight Books, Books to Watch

Soulful, eloquently written, and vital reading for anyone who wants to leave the world a better place. Bohns strikes the perfect balance between cutting-edge science and vivid storytelling.”

— Adam Alter, New York Times best-selling author of Drunk Tank Pink and Irresistible

Bohns guides us to the insight that we are influential beyond our wildest dreams. Through her rigorous research and relatable voice, she helps us make sense of the world and our non-trivial place in it. The result is an exhilarating, evidence-based, expert read that you will not want to miss.”

— Dolly Chugh, best-selling author of The Person You Mean to Be

Unlike other books on this subject, which tend to focus on how we can increase our influence, Bohns tries to explain how we can employ the influence we already possess but might not appreciate we have.” 

Financial Times, top business titles of September

Bohns sheds light on what we all want to know about our effect on other people, but rarely get to see. This book will make those in positions of power think twice about the weight their own words can carry and will reassure anyone who has ever walked away from an interaction feeling invisible that they had impact.”

— Reshma Saujani, New York Times best-selling author of Brave, Not Perfect and founder of Girls Who Code

One of the most enticing and entertaining books I’ve ever read on persuasion. Vanessa Bohns is not only an expert in social psychology — she’s also an excellent communicator. She makes a convincing case that we all matter more than we realize.”

— Adam Grant, #1 New York Times best-selling author of Think Again

Bohns reveals an enormously empowering secret: In many situations, we don’t recognize the great influence we possess.”

— Robert Cialdini, New York Times best-selling author of Influence and Pre-Suasion
Photo: Jesse Winter
About the Author

Vanessa Bohns is a social psychologist and professor of organizational behavior at Cornell University. She holds a PhD in psychology from Columbia University and an AB in psychology from Brown University. Her writing has appeared in the New York Times, Wall Street Journal, Harvard Business Review, and other outlets, and her research has been featured by the Wall Street Journal, New York Times, Economist, and NPR's Hidden Brain.